bullies

Impulse buying happens when you get caught up in the hype of a situation and you buy something without thinking much about it. Impulse items may be new products, samples or well-established products at unexpected low prices.

Situations that play on shoppers impulsiveness include: items on sale tables that advertise 'huge bargains' or '10% off all items' or the enticement of announcements that something is half price for the next 5 minutes. Impulse buying makes you spend money on items you may not really need or want. To avoid impulse buying you need to ask yourself if you really need the item or just want it.